After the power packed & critically appreciated single Aazaadiyan from the bold-intense forthcoming flick Begum Jaan, Indian playback singer Sonu Nigam is back with another single, but this time it's a promotional track. The latest promotional single by Sonu Nigam is in collaboration with the legendary Indian cricketer Sachin Tendulkar (with this song Sachin is debuting as a singer too).
The debut collab single of Sachin Tendulkar & Sonu Nigam is called as "Cricketwali Beat", which is a promotional track for the newly released app called 100MB and it is a cricket related application. The song was confirmed by various Twitter officials such as MTV India, 100MB app page, Sachin Tendulkar & Sonu Nigam themselves. MTV on 01st April, 2017 tweeted along with the official cover art of the song, tweeting as:
The Master Blaster Sachin and Sonu Nigam are coming at you with a special kind of beat.
The song was exclusively released on Indian Idol - 2017 Filnale on Sony Entertainment. The lyrics of the song Cricketwali Beat were written by Sonu Nigam & Sachin Tendulkar. The complete music video will be premiered on Indian idol and later it will be available on all the digital media & services.